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Top 7 Benefits of a Good Air Purifier

Service providers targeting wealthy, discerning consumers are always in the hunt for the next new thing to pitch to people whose standards are as demanding as their purchasing power is big.Here is a clean and smart business idea found in the smog of Delhi - all premium hotels should offer top-of-the-range air purifiers in every room, and in hotels' common spaces, and they should aggressively advertise this service.Air quality is a humdrum statistic when breathing is not a hazardous activity. But clean air becomes a scarce and premium commodity when smog rules.So, 'pure air' becomes a desirable luxury at par with other services premium hotels offer: beautifully appointed rooms, fine dining, smart concierges. To get the message even more directly to potential guests, hotels should also communicate that the service quality is measurable.Top end purifiers have built-in metres for checking air quality. PM (particulate matter) 2.5 levels in ambient air is read in real time. Premium hotel guests needn't just feel good about clean air. They can measure exactly how good they are feeling.The timing for offering such a service cannot be more perfect.Clean air or lack of it has become the talking point, and there's nothing to suggest that public policy will make a big difference anytime soon. Those who can pay 5-star room rates and 5-star F&B prices will be happy to know they can find an island of perfect breathability once they walk in through the grand doors of a fine establishment.And there's a cost side benefit for hotels, too. Big orders of top quality air purifiers will certainly induce manufacturers to offer handsome discounts on purchase prices, especially when hotels advertise 'a purifier in every room' as their new, premium service. Air purifier manufacturers, too, will benefit from 'joint branding'.Advertising a top end purifier as the one chosen by a luxury hotel chain is a guaranteed quality marker. It's win-win. Hotels advertise 'pure air', air purifier manufacturers advertise hotels buying their products.Perhaps, Delhi's Oberoi, currently undergoing a makeover, can reopen with this 'pure air' service offering. Clean air in Delhi now is what air-conditioning was in India a few decades back - only a few could afford it. Come to a 5-star and breathe easy.

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Service providers targeting wealthy, discerning consumers are always in the hunt for the next new thing to pitch to people whose standards are as demanding as their purchasing power is big.Here is a clean and smart business idea found in the smog of ...
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